The Elwood Clinic

Brand Identity & Creative Direction for a Cosmetic & Wellness Clinic in Melbourne

The Elwood Clinic is a medically-led cosmetic, skin and wellness clinic in Elwood, Melbourne, founded by Registered Nurse Matilda Jinks.

We developed a visual identity and brand direction that reflected the experience Matilda creates for her clients — calm, elevated and deeply considered. Moving away from trend-driven aesthetics, the result is something modern and clinically credible, while still warm and approachable.

Elevated typography, restrained details and a neutral palette all in service of one philosophy: care as it should be.

Project Scope //

Visual Brand Identity
Brand Strategy & Creative Direction
Logo Design & Typography System
Print Design & Clinic Collateral
Clinic Signage
Social Media Template Suite
Marketing Strategy Alignment

The Elwood Clinic brand photography — black and white portrait, brand identity by Sunday Noon
The Elwood Clinic post-treatment aftercare card — print collateral design by Sunday Noon
The Elwood Clinic flyer and brand collateral mockup — print design by Sunday Noon
The Elwood Clinic business card design on marble — print collateral by Sunday Noon
The Elwood Clinic brand photography — skincare lifestyle portrait, brand identity by Sunday Noon
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