The Elwood Clinic

The Elwood Clinic is a medically-led cosmetic and wellness space in Elwood, Melbourne created by Matilda that redefines beauty through a lens of balance, expertise and ease.
Our goal was to build a brand identity that felt as considered and calming as the experience Matilda creates for her clients, modern but grounded, clinical yet human.

We developed a refined visual direction centred on her target audience, elevated typography all to understated confidence. Every touchpoint, from logo design and colour palette through to business cards, print collateral and door signage the branding was built to reflect the clinic’s philosophy: care as it should be.