https://www.sundaynoon.com.au/blog daily 0.75 2024-09-17 https://www.sundaynoon.com.au/blog/brand-consistency-made-simple monthly 0.5 2024-09-17 https://images.squarespace-cdn.com/content/v1/64630572e175f319f90b54f0/f3db1739-c9b1-4bef-a1ec-aac36b619554/Screenshot+2024-09-17+at+3.35.11%E2%80%AFPM.png Noon Journal - Brand Consistency Made Simple: Aligning Print Design and Digital Marketing Colours - Make it stand out CMYK: CMYK colours are made of four base colours: Cyan, Magenta, Yellow and Key (Black). This is the colour model the printers use! These colours are created by blending inks, creating a full spectrum of colours. However it does lead to more muted or different shades compared to digital displays. Most of your marketing material for your business such as business cards, posters, flyers and brochures are printed used CMYK colours. However, for certain print job like banners, promotional products, or textiles another colour system, Pantone Matching System (PMS), may be used for precise colour matching. https://images.squarespace-cdn.com/content/v1/64630572e175f319f90b54f0/1b32fe22-3b6b-4d61-9f2b-82997ad7c79d/HEX_colour_code_Sunday+Noon Noon Journal - Brand Consistency Made Simple: Aligning Print Design and Digital Marketing Colours - Make it stand out HEX: This one you’ll probably have seen before. HEX codes are commonly used in web development and are often found in CSS. HEX is a character-based numerical representation of RGB values. Essentially, there’s no difference between RGB and HEX colours. They’re just different ways of communicating the same values (red, green, and blue). https://images.squarespace-cdn.com/content/v1/64630572e175f319f90b54f0/82dccb65-e7e2-46d5-b59b-cfa18c68f5d0/Pantone+Colours_Sunday+Noon Noon Journal - Brand Consistency Made Simple: Aligning Print Design and Digital Marketing Colours - PMS: Pantone Matching System (PMS) PMS: The Pantone Matching System is a universal colour language that was developed by Pantone Inc. PMS assigns unique numbers to specific colours, making it easy for designers and printers to achieve the exact same shade every time, regardless of the equipment or materials being used. Pantone actually has a tool you can use to find your Pantone colour across both print and digital media. https://images.squarespace-cdn.com/content/v1/64630572e175f319f90b54f0/42f0620e-62ac-4f78-bbd4-38535ed69625/vecteezy_the-multicolored-colorful-swirling-background_7069329.jpg Noon Journal - Brand Consistency Made Simple: Aligning Print Design and Digital Marketing Colours - Make it stand out RGB: It stands for Red Green Blue and it is the colour model you use across your digital screens (mobile, desktop, iPad etc.) These colours are created by mixing light, which allows RGB to be vibrant, bright and even neon if that’s what you like! Unfortunately, you cannot print in RGB since paper doesn’t produce any light as it absorbs and reflects light that is procured by another source such as the sun or your lamp…which is why we need a different system for printing. https://www.sundaynoon.com.au/blog/why-is-branding-important monthly 0.5 2024-09-13 https://images.squarespace-cdn.com/content/v1/64630572e175f319f90b54f0/c65097fa-756c-40b0-8b44-22ed52e98d7b/Branding+is+about+connection.png Noon Journal - 4 Reasons Branding is Crucial for Building Trust and Loyalty - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sundaynoon.com.au/blog/pantone-colour-of-the-year monthly 0.5 2024-09-17 https://images.squarespace-cdn.com/content/v1/64630572e175f319f90b54f0/bc4f5da5-9e42-4200-ab77-a998136b21b0/Pantone+colour+of+the+year+instagram Noon Journal - Pantone's 2024 Colour of the Year & its Branding Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sundaynoon.com.au/blog/digital-marketing monthly 0.5 2024-09-04 https://images.squarespace-cdn.com/content/v1/64630572e175f319f90b54f0/88861ead-8772-4260-8579-0562087f6660/Email+marketing+campaigns+by+Sunday+Noon+Marketing+agency+Sunshine+Coast.png Noon Journal - 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